I would rather try to persuade a man to go along, because once I have persuaded him he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.
Education makes people easy to lead, but difficult to drive; easy to govern, but impossible to enslave.
There are three things which if one does not know, one cannot live long in the world: what is too much for one, what is too little for one, and what is just right for one.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
Successful people breed success.
Eliminating what is not wanted or needed is profitable in itself.
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.
Upon those who step into the same rivers different and ever different waters flow down.